@book{57601,
	author = {Wosh, Peter J.},
	title = {Spreading the word :},
	publisher = {Cornell University Press,},
	year = {1994.},
	address = {Ithaca :},
	url = {http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1814696}
}