Bouchard, Gérard 1943- creator text bibliography Electronic books. onc 2017 English-language edition. monographic eng fre 1 online resource (186 pages) "Western or Eastern, ancient or modern, religious or scientific, myths are strikingly underestimated forces in contemporary society. In our rational, enlightened and supposedly civilized society myths have come to be perceived as the exclusive attribute of so-called pre-modern societies. In Social Myths and Collective Imaginaries, Gérard Bouchard conceptualizes myths as vessels of sacred values that transcend the division between primitive and modern. These vessels become so influential as to make an indelible impression on people's minds. We may no longer speak of Aphrodite or Gilgamesh but freedom, equality, social justice, environmentalism, democracy and nationalism are sacred values in our world. Nobody would deny that equality for all citizens in France, the right to property in the United States, or racial equality in South Africa are sacrosanct. Bouchard's refreshing and startling analysis reveals that as a sociological mechanism, myths have the power to bring societies together as well as tear themapart. In his own way, Bouchard awakens us to the transcendent power of myth that affects our daily lives, frequently unbeknownst to us."-- Myths and collective imaginaries -- What is a social myth? -- The mythification process -- The conditions for the effectiveness of myth -- Social myths : a pyramidal structure. Gérard Bouchard ; translated by Howard Scott. Translation of: Raison et déraison du mythe. Includes bibliographical references (pages 149-170) and index. Translated from the French. Myth Social representations Mythe Représentations sociales BODY, MIND & SPIRIT Gaia & Earth Energies RELIGION Christianity General Myth Social representations SOCIAL SCIENCE / Sociology / General BL304 .B6813 2017eb 201/.3 Bouchard, Gérard, 1943- English-language edition (OCoLC)962129438 9781442625730 1442625732 9781442625747 1442625740 06C6575E-626B-47AE-9AEA-1EED94D1A97F OverDrive, Inc. 22573/ctv1002vc7 JSTOR http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1515334 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1515334 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1515334 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1515334 N$T 170509 20200709060541.0 ocn986243447 eng