McDonaldisation, Masala McGospel, and om economics televangelism in contemporary India / [electronic resource] :
Jonathan D. James.
- New Delhi ; Washington, DC : SAGE Publications, 2010.
- 1 online resource (xxvii, 232 p.)
Description based on print version record.
Includes bibliographical references (p. [215]-228) and index.
McDonaldisation, Masala McGospel and om economics -- Charismatic televangelism : the global, evolving spirit -- Televangelism in India's context : historical and cultural issues -- The construction of charismatic televangelism in India -- Hindu televangelism : the economics of orthopraxy -- Interpreting charismatic televangelism : pastors and the divided church -- Interpreting charismatic televangelism : Hindu leaders and the contested nation -- The mediation of charismatic televangelism -- Faith's flows, fragments, and futures.